Sameera Faridi debuts at Fashion Houston Five

 

 

Designer and entrepreneur Sameera Faridi with some of her creations in her Southwest Houston Studio. Photo By R. Clayton McKee Photo: R. Clayton McKee, For The Chronicle / © R. Clayton McKee

For a girl who didn’t know “how to thread a needle,” but had a passion for fashion design, Sameera Faridi has come a long way.

Her sophisticated vision for a luxury South Asian evening and bridal collection is catching the attention of industry leaders.

Faridi, a Sugar Land resident and president of the Fashion Advisory Committee Board at Houston Community College, will showcase her style at the 2014 Fashion Houston Five event at the Wortham Center on Nov. 18-21. Faridi’s work will hit the runway Nov. 18.

Jeanne Ruberti, Fashion Houston executive producer, said show organizers are thrilled to have Faridi debut her spring 2015 collection at the fifth anniversary showing.

“Her creativity and quality of her exquisite garments make her a perfect addition to the Fashion Houston lineup,” said Ruberti. “As we continue to seek out and add local designers with successful established collections, we are delighted to discover gems like Sameera. The ethnic diversity of Houston adds beautifully to the possibilities and growth of Fashion Houston.”

Clients, who come from New York, New Jersey, Los Angeles and Chicago, all swoon over her collections that makes the most of French Chantilly lace, silk chiffons, silk satin and Royal Duchess satin.

Her indulgent fabrics are created to mix and match to the clients’ choosing. Prices range from $500 to $6,000.

Client Areej Anjum explained how the quality of Faridi’s clothes as well as the intricate details in her custom-ordered outfit “absolutely wowed” her. She said she is “definitely a customer for life.”

“I ordered my bridal dress from Sameera and am so extremely happy about how it turned out,” said Anjum. “The colors were exactly how I wanted it, the work was absolutely amazing, and the fit was as perfect as it could be. I have no reason to go elsewhere when I know I will get what I want and will receive VIP treatment when I walk in.”

Faridi, 33, originally planned on studying pre-medicine, but her creative side got the best of her.

Discovering Houston Community College’s fashion design program appealed to Faridi.

“I explored on my own. I was curious as to what could I do. I went there, and the rest is history. It was the only place giving you fashion design. By the time I finished the program, I was awarded Best of Show for my graduating class,” she said.

After graduating, Faridi opened the Houston Poshak Fashion and Style store in 2004. In 2009, she launched her label S.M. Couture, and by 2011 she opened Sameera Faridi Design Studio.

Staying in touch with the latest trends in India and Pakistan keeps Faridi on her toes for clients. Trends can include high/low dresses, embroidery and custom accents of stones, pearls and gold and silver.

Creating for clients’ special moments in their lives motivates her vision.

“It’s a very emotional buy. We get to know the bride’s personal style and the whole family. I had a mother call me crying because she loved it. I’ve learned a lot and found myself as a person. Once you achieve one vision, you have to have another vision. Don’t waste time,” said Faridi.

Tickets for Fashion Houston are available at www.fashionhouston.net and start at $29 for the general public.

Credit: http://www.chron.com/default/article/Designer-uses-creativity-to-make-clients-feel-good-5885853.php#photo-7130435